A good business scenario should be "SMART". What does the letter "S" stand for?

In the context of business scenarios being "SMART," the letter "S" stands for Specific. A "Specific" scenario clearly defines what is being addressed, leaving no ambiguity about what needs to be achieved. It outlines precise objectives and focuses on a particular area or goal, which helps stakeholders understand the intention and scope of the scenario without misunderstanding.

Being specific is crucial because it ensures that everyone involved has a clear picture of the desired outcome, which aids in planning and execution. This clarity helps in measuring progress and performance against set goals, which provides a solid foundation for creating actionable plans and strategies.

Having specific objectives also allows for easier identification of what success looks like, so teams can work efficiently towards achieving those goals, making it easier to evaluate the effectiveness of initiatives and make necessary adjustments along the way.